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Pall Mall - Rob Scholte
Pall Mall - Rob Scholte
Rob Scholte Smoke Gets in Your Eyes
Rob Scholte Smoke Gets in Your Eyes
Rob Scholte
Smoke gets in your eyes - Pall Mall
2011
prints
size 170 x 105 x 2 cm
Photopanel aluminum high gloss with double folded edges.
Rob Scholte brings the joys of smoking cigarettes into words and images in 2011 with his collection entitled Smoke in your eyes; a collection of large images of cigarette packs on Photopanel aluminum. Rob made a series of works especially for the Twente Biennale in which all those negative messages from cigarette packs were replaced by positive ones such as 'smoking makes you happy' and 'a satisfied smoker is not a troublemaker'. However, there was also the necessary criticism of art, some considered it more surreptitious advertising than art. Original edition:  Pall Mall, 2011.
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Rob Scholte
Rob Scholte (Amsterdam, 1958) lived successively in Castricum, Doorn and Heiloo. From 1977 to 1982 he studied at the Gerrit Rietveld Academy in Amsterdam. Scholte has developed his own technique for the creation of his works. He arranges and places images from the mass media and from his extensive archive in a different context, giving the images a different meaning. The contradictions and contradictions are ‘overcome’ in a new context. Scholte’s paintings contain various elements that acquire their own regularity through themes, composition, colour, humor and tension. His sources are art history, print media, advertising, video clips and comics. He takes his inspiration from this and criticizes the manipulation of it.